Privacy Policy
The Elite Nutrition Coaching
Effective Date: 14 July 2026
The Elite Nutrition (“we”, “us”, “our”) is a sole proprietorship registered in Singapore providing online nutrition coaching services in Singapore, Australia, and internationally.
We are committed to protecting your personal data in accordance with Singapore’s Personal Data Protection Act 2012 (“PDPA”) and applicable international data protection principles.
By accessing or using our website, submitting forms, making enquiries, booking calls, purchasing services, or providing information to us, you consent to the collection, use, disclosure, storage, transfer, and processing of your personal data as described in this Privacy Policy.
Where health-related information is collected for coaching enquiries or services, we will obtain your consent through intake forms, coaching agreements, or other relevant forms of communication where applicable.
We have designated a Data Protection Officer, our proprietor, who is responsible for overseeing our data protection practices. For privacy-related enquiries, please contact:
Email: hello@theelitenutrition.com
1. Information We Collect
We may collect the following types of information.
a. Personal Information
This may include:
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Name
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Email address
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Phone number
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Country or location
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Billing and payment-related information
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Information submitted through website forms, booking forms, messages, or email enquiries
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Communication history with us
Payment information is processed by third-party payment providers such as Stripe. We do not intentionally store full payment card details.
b. Health, Lifestyle, and Coaching Information
If you apply for coaching, book a consult, or become a client, we may collect information relevant to providing nutrition coaching services, such as:
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Medical history
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Relevant health conditions or symptoms
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Dietary habits and food preferences
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Training, exercise, and sport-related information
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Lifestyle, sleep, stress, travel, and work-related information
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Body composition, weight, progress photos, or performance-related information where voluntarily provided
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Food logs, food photos, or other tracking information where relevant
Health-related information is considered sensitive in nature and is collected only where relevant to your enquiry or coaching service. It is used solely to assess your needs, provide appropriate nutrition coaching support, and improve the safety and relevance of our recommendations.
We rely on the information you provide to deliver appropriate coaching support. Please ensure that the personal, health, lifestyle, and training information you provide is accurate and up to date, and notify us if there are changes that may affect coaching recommendations.
c. Technical and Website Data
When you visit our website, we may collect technical information such as:
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IP address
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Browser type
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Device information
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Website usage data
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Referral source
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Cookies and analytics data
This information helps us understand website performance, improve user experience, and maintain website functionality.
2. How We Use Your Information
We may use your personal data to:
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Respond to enquiries
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Book and manage calls, consults, or coaching services
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Assess whether our services are suitable for your needs
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Deliver nutrition coaching services
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Prepare recommendations, action steps, summaries, and coaching resources
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Communicate with you about your coaching, account, bookings, or payments
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Process payments and invoices
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Provide customer support
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Improve our website, services, systems, and educational content
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Send marketing communications where you have opted in
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Comply with legal, regulatory, accounting, tax, insurance, or administrative obligations
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Protect our rights, safety, property, and legitimate business interests
We do not sell your personal information.
3. Nutrition Coaching and Medical Disclaimer
Our services are intended for nutrition coaching, education, behaviour change support, performance nutrition, and general wellness support.
Our services are not a substitute for medical advice, diagnosis, treatment, or care from a qualified medical practitioner or relevant healthcare professional. We do not diagnose medical conditions, prescribe medication, or provide medical treatment.
Where appropriate, you should consult a qualified medical practitioner or relevant healthcare professional before making significant changes to your diet, supplements, exercise routine, or health management plan, especially if you have medical conditions, are taking medication, are pregnant, or have complex health needs.
4. Third-Party Service Providers
We use trusted third-party platforms to operate our website, manage client services, process payments, and communicate with clients.
These may include:
Wix – website hosting, forms, and website functionality
Healthie – client management, coaching communications, forms, and resources
Stripe – payment processing
Email and communication platforms – communication, updates, and client support
Booking or scheduling tools – appointment booking and call management
Analytics tools – website performance and visitor analytics
These providers may collect, store, or process personal data on our behalf in accordance with their own privacy policies, security practices, and contractual obligations.
We take reasonable steps to use reputable providers with appropriate privacy and security safeguards.
5. Overseas Data Transfers
As an online service provider, your personal data may be stored or processed outside Singapore. This may occur where we use third-party service providers, cloud-based platforms, payment processors, email providers, client management systems, or website hosting services located overseas.
Where personal data is transferred outside Singapore, we take reasonable steps to ensure that the recipient provides a standard of protection comparable to the PDPA, including through the provider’s contractual, security, and privacy safeguards where applicable. Singapore’s PDPA includes a transfer limitation obligation for personal data transferred outside Singapore.
6. Use of AI-Assisted Tools
We may use secure digital tools, including AI-assisted systems, for limited administrative or content-support purposes, such as drafting non-identifiable summaries, organising notes, improving educational materials, or assisting with general business administration.
Where AI-assisted tools are used, we aim to avoid entering personally identifiable information, contact details, or identifiable medical records into such systems.
Any AI-assisted output is reviewed before being used, and all final coaching recommendations, decisions, and communications remain under professional oversight.
7. Cookies and Analytics
Our website may use cookies and similar technologies to:
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Improve website functionality
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Analyse website traffic
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Understand how visitors use the site
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Support website performance and user experience
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Support basic marketing or analytics functions where applicable
You may adjust your browser settings to decline or block cookies. However, some parts of the website may not function properly if cookies are disabled.
8. Marketing Communications
If you choose to opt in to receive newsletters, educational content, updates, or marketing communications, we may use your contact information to send you relevant content.
You may unsubscribe at any time by using the unsubscribe link where available or by contacting us at:
We will not send marketing communications without your consent where consent is required.
9. Data Retention
We retain personal data only for as long as reasonably necessary to fulfil the purposes for which it was collected, including to:
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Provide services
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Manage client records
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Comply with legal, accounting, tax, insurance, or regulatory obligations
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Resolve disputes
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Maintain business records
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Protect our legitimate interests
When personal data is no longer required, we will take reasonable steps to securely delete, anonymise, or restrict access to it.
10. Data Security
We implement reasonable technical and organisational safeguards to protect personal data against unauthorised access, collection, use, disclosure, copying, modification, disposal, loss, or similar risks.
These safeguards may include password-protected systems, restricted access to client information, secure third-party platforms, and encryption where available through our providers.
However, no method of transmission over the internet or electronic storage is completely secure. By using our website or services, you acknowledge this inherent risk.
If we become aware of a suspected data breach, we will take reasonable steps to assess, contain, and respond to the incident, including making notifications where required by applicable law. Singapore’s PDPA includes breach notification requirements in relevant circumstances.
11. Children and Youth Clients
We do not knowingly collect personal data from individuals under 18 years of age without parental or guardian consent.
Youth clients must provide signed parental or guardian consent before commencing coaching services.
If we become aware that we have collected personal data from a minor without appropriate consent, we will take reasonable steps to delete the information or obtain the required consent.
12. Your Rights Under the PDPA
Under Singapore’s PDPA, you may have the right to:
Request access to personal data that we hold about you
Request correction of inaccurate or incomplete personal data
Withdraw consent for the collection, use, or disclosure of your personal data
Ask questions or raise concerns about how your personal data is handled
If you withdraw consent, we may no longer be able to provide some or all of our services to you. For example, we may be unable to continue coaching if we cannot collect or use information necessary to provide safe and appropriate nutrition support.
We will respond to valid access or correction requests within 30 days, or within a longer period where permitted by law. A reasonable administrative fee may be charged for access requests where applicable.
To exercise your rights, please email:
Please include sufficient details for us to identify you and understand your request.
13. Accuracy of Information
We aim to keep personal data accurate and complete where it is likely to be used to make decisions about you or provide coaching services.
You are responsible for providing accurate, complete, and up-to-date information, especially where it relates to your health, medical history, diet, training, supplements, symptoms, or lifestyle.
If your information changes, please notify us as soon as reasonably possible.
14. Updates to This Policy
We may update this Privacy Policy from time to time to reflect changes in our services, systems, legal obligations, or data protection practices.
The latest version will always be available on this page. Continued use of our website or services after updates are published constitutes acceptance of the updated Privacy Policy.
15. Contact Information
For privacy-related questions, access or correction requests, consent withdrawal, or complaints, please contact:
The Elite Nutrition Coaching
Email: hello@theelitenutrition.com
Location: Singapore